Visual identity, logotype, art direction & copywriting for Vulpes, l'eco-canalla. A friendly and healthy railway-station restaurant/coffee bar for passengers and neighbors from the area.

A creative and hilarious solution (with lettering by Pablo Estarriaga) based on a clear objective: breaking with the concept of a traditional railway station restaurant/coffee bar in order to interact with a modern, conscious and qualitative audience that evolves from punctual to regular customer. Near the station it is worth noting, there is a high school audience, with whom clear engagement has been sought through branding.

The visual identity stands out for its illustrations (created by Erola Boix) about Vulpes character and its sentences, built on a specific language (playing with words of youthful lingo, meanings and mixing different languages) developing Vulpes's branding key.