Rebranding with Domo-A studio for Miró Mallorca Fundació.
The aim of this rebranding was to develop an iconic and meaningful visual identity to increase visibility and to evoke the essence of Joan Miró in Mallorca. The logotype, stationery and packaging are inspired by Miró's drawings, paintings and his love for Mediterranean sea and the island.

Joan Miró used to draw on different types of papers he found in his everyday life and collected stones, some of the elements presented in the stationery.

For the packaging, it was important the customer experience, involving them in the packaging process. Creating their own Miró composition through the labels and developing a piece of art by oneself!

As far as the signage is concerned, It was decided to explore a neutral solution with different typologies depending on the needs and context. It should be noted the complexity of the spaces: indoor, outdoor, large dimensions, different levels, moreover, a building created by Moneo, that required to intervene as little as possible.

Signage images: Miró Mallorca Fundació.