Solegraells is a specialist brand in technical ingredients for professional pastry and we were committed to redesign the whole family design and a brand update. Despite the fact that the packaging would never be on a supermarket shelf, we wanted to provide them with a very aesthetic look and reflect the common point among all products.

The conceptual solution, based on different circular strokes, created by Noemí Batllori, is an allusion to circular motion when mixing ingredients and the colorful typography provides a clear categorization by product groups.

Its premium and artistic look is intentional to counteract the industrial aspect of the buckets and to match Solegraells consumer profile: pastry professionals who work daily on taste and aesthetics.

Illustration: Noemí Batllori