Branding, claim, art direction and website for Maz carpentry. Maz was the second generation of a family business (premium by its service and quality materials) with a poor and old logotype. Because of that the company had difficulties to contact with its real target: architects, interior designers and premium construction companies.

To achieve its goals our aim was to change its image into quality and contemporary brand, and through a new claim we positioned Maz in a new concept of carpentry and at the same level as its target to connect easily. The intentionally visual and contemporary website seeks to approach a language more of interior design than of the product itself with the aim of adding value.