Concept, claim, copywriting, branding, packaging, uniforms and signage for Jordi Morera by Ametller Origen – Mercat d'Autors store (artisan gastronomic market). The requirement was to highlight and promote authentic artisan bread, ecological sourdough and organic flour versus common daily industrial bread. Our main goals:

— Raise awareness of the importance of healthy, artisan bread with an original recipe in friendly and contemporary language. We conceived through revolutionary structure sentences, following the main concept of the project La Revolució de les masses (Mother mass revolution). The typography (retouched by Wete Studio)  increases the power of the concept considering its bold effect.
— Engagement with a demanding consumer that prioritizes healthy and ecological food over economic value. Highlighting the insides we achieve to connect better with the target through the messages we send through communication elements, packaging, and so on.
— Increasing Jordi Morera's visibility, a benchmark in the bakery world. By capturing information in communication elements, as well as in uniforms.
— Creation of a visual system that develops a didactic, original and singular speech on communication issues. Drawing a parallel between a social change and a change in the way of consuming bread by dough. The reason why of the concept La Revolució de les masses (Mass Revolution), linked to La Revolución del pan (Bread Revolution), the title of Jordi Morera's top book.