GÍRANOS 90º

Camera and City
Fundació "La Caixa"

Communication campaign and design catalogs for Càmera i ciutat exhibition (Camera and city). An alliance between Fundació "La Caixa" (CaixaForum) and Centre Pompidou, Paris.

The protagonists in the streets and in the images become true actors, with the architecture of the city as its constantly changing stage... Having much in common with the theater. Our main concept for the entire graphic campaign: two black sidebars that represent the curtains of a stage whose protagonists of the play are the pieces of the exhibition. A solution that easily adapts to the great diversity of applications and formats, offline and online, with a visual system that respects the concept of the exhibition.