Conceptualization, brand design, communication and look & feel of Binibeca.com website.

Binibeca began in the 70's as a fishing village that became a tourist attraction. Since then it has been the flagship town of the island of Menorca due to its whitewashed houses, countless arch-shaped architectural structures and its coastal location.

The objective was to turn the binibeca.com domain into a private brand positioned as the reference and trust search engine (both national and foreign) in order to generate traffic to the different tourist services in the area. This objective was developed by absorbing three iconographic elements: the white arches of Binibeca, the flagship element of tourism (I love NY) and the classic holiday souvenir of a summer postcards. Transforming all of this into the visual, familiar, close and easily recognizable language of Binibeca.com. A language with a nostalgic point of the 70's but at the same time with a contemporary spirit that adapts to the different elements of communication and necessary platforms.