Corporate identity and claim for Ainhoa Herrera: design of handmade wool and leather fashion accessories.

The brand values craft design by listing the hours of work dedicated to each piece and the balls of wool used. Details such as the selection of noble materials for the labels, quality papers or the pieces that accompany the labels increase the value of the product.

At the same time, in these same labels some personal and emotional texts (copywriting by Vera Ciria) have been incorporated to link the designer with her work and generate empathy to the consumer, increasing the value of the product.